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Post by account_disabled on Dec 26, 2023 7:22:42 GMT
Customers. friction and removes barriers that can deter people from completing a transaction or registering. Examples of improvements may include Optimizing the purchase flow By simplifying the purchase process and eliminating unnecessary steps U design can reduce the shopping cart abandonment rate. Case studies have shown that in some cases a simple change in the design of the checkout page can lead to significant increases in the conversion rate. Clear and attractive CTAs calls to action A wellplaced and properly worded CTA can make the difference between a visitor staying on the site and one leaving. By testing and adjusting CTAs U design can significantly Email Marketing List increase engagement and conversions. Content personalization U design can help create personalized experiences for users displaying relevant content and specific offers for each visitor based on their preferences and browsing history. Statistics and relevant studies conclusively demonstrate the impact of U design on the conversion rate. For example a study by the Baymard Institute found that on average . % of shopping carts are abandoned on ecommerce sites. Many of these abandonments can be significantly reduced through U design improvements such as simplifying the checkout process and providing clear information about costs and shipping options Optimizing the mobile experience With more and more people surfing the Internet from mobile devices a website that is not optimized for the mobile experience risks losing.
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